Final Reflection – Mike

With all of the craziness of the past week, it was oddly calming to have the final presentation to put together. Sure, the specter of a looming due date creates stress in its own right. However, there was something incredibly fun about refining my presentation, shifting slides around, finding some new images and of course, recording the narration. The fact that it was solely my vision and didn’t require any negotiation or compromise did make this task distinctly different than the rest of my week!

If you’ll recall, when first approaching our research assignment, I started out thinking I wanted to explore identity politics, and “cancel culture”. As a big Harry Potter fan (I’m a Ravenclaw, thank you for asking.), I was troubled by the news JK Rowling was making earlier this summer for making insensitive comments about transgender people. I was caught up with the idea of whether it was still okay for me to love the Potter books and movies, but be angry with Rowling for her actions. I thought a lot about whether my anger even mattered.

I took that thought and moved it a bit closer to home. I shared with you all my story about “Crossbar”. Would the owner, who made racist comments on Twitter, ever really know that I chose never to return to his bar? The conclusion, which was pretty easy to surmise, was no. That is, it wouldn’t make much of an impact if I’m the only one who decided to stop going.  However, what would happen if I convinced others not to go as well? That sounded a lot to me like a boycott. Another term for boycott is consumer activism. Now, that was a topic worth exploring.

The research led me down a number of paths, and I quickly had to narrow my focus. I found the exercises we used to track and summarize our sources to be incredibly helpful in identifying which of my sources would be the most useful. Thanks to having done that work, it made my job of picking which sources to cite for my final project much easier. That work helped to shape how I wanted my presentation to go. The essay about Walmart and Target and the chapter about the shift from political engagement to voting with wallets were the keystones of my argument. I was able to search for items which helped round out that argument. Adding in some cool images to catch the eye of my audience was fun. Recording my narration was the final piece of the puzzle.

Apart from the obvious, like the mechanics of recording narrations for PowerPoint, I learned quite a bit while preparing this presentation. For example, I had personally observed that Wal-Mart and Target were very different shopping experiences. However, before this summer, I had no idea that there are real reasons for those differences. Also, I vaguely knew that the Quakers had been abolitionists, but had never known about the “Free Produce Society”.

Taking a writing course this summer has definitely had some “real world” impact, but perhaps not in the way I would have expected. Part of my job involves conducting investigations and putting together summaries of my findings. Well, it seems that a few of the narratives I wrote in July were deemed “too flowery” and “read too much like a college essay.” HA!!!

I thought they were really great pieces of writing, but have learned when collaborating, it’s important to not get too hung up on things like that. It’s a good thing this class has forced me to exercise my self-editing muscle. (he types un-ironically as the word count keeps creeping ever-higher.)

I truly appreciate the lessons I learned this summer. I feel as though my writing has gotten better over these past several weeks. With plenty of classes left to take before graduating, and plenty of narratives left to write, that can only be a good thing.

 

 

Mike – Final Project – “Corporate Responsibility: Responding to Consumer Activism”

Mike Kavanagh – Final Project WRT205 Summer 2020 “Corporate Responsibility: Responding To Consumer Activism”

I had hoped to share this PowerPoint presentation as a .mov file, but it turns out it was just a few MBs too large. I’ve used the “Share” feature in Office365 to create a link to where the actual .pptx has been uploaded.  I tested it a few times, so I believe you’ll all be able to access it.

To hear my narration, you’ll have to click on the audio icon on each slide. Not as easy or fun as the .mov version, but it’s still preferable to having to read the speakers’ notes as was the case with my draft version last week.

Despite the few technical hurdles, I had fun putting this together, and hope you enjoy watching.

Thank you!

Mike – Draft Presentation – 7/31

Kavanagh_Draft Presentation_WRT205_Summer2020

Well, it seems that my plan to share a PowerPoint deck hit a big snag when I discovered that it’s impossible to do so on the blog due to “security concerns.” While I figure out a workaround, please enjoy the PDF’d version of the presentation. Not nearly as exciting, but hopefully you’ll get the gist.

As I’ve mentioned previously, my imagined scenario is me in a conference room with a handful of executives attempting to convince them of the importance of corporate responsibility. I’ll do this by demonstrating the relationship between consumers and the market.

In the finished version, I plan on recording my voice as I go through the presentation so you can get a better sense of what it would be like to be in the “audience”. However, lost in the conversion from .pptx to .pdf are the draft “speaker’s notes” that I had included. These are not fully formed, but I’ve included them below in an attempt to provide some insight into my current thinking. Thanks to everyone in advance for your input and help!

“Speaker’s Notes”

Slide Two:  “There is a long history of consumer activism in the United States…”

Slide Three:  “In the 1830s, the Quaker community of Philadelphia and Wilmington, DE began to establish markets which sold produce and other goods not sourced from slave labor….”

Slide Four:  “Let’s fast forward nearly 200 years to the present. Walmart & Target have essentially the same business model, but attract a very different cliental…”

Slide Five: “How did this happen? Well, according toJessica Stewart’s essay from Shopping For Change….”

Slide Six:  “Increasingly, citizens are engaging less with the traditional political process, and voting with their pocketbooks. According to Caroline Heldman in her book Protest Politics in the Marketplace: Consumer Activism in the Corporate Age …”

Slide Seven:  “An example of a company who have been quite public about their own activism is Ben & Jerry’s. Not only have they created special-edition ice cream flavors to promote causes of equality and social justice…. (cite https://www.chuckjoe.co/how-ben-and-jerrys-incorporates-social-responsibility-through-conscious-capitalism/)

Slide Eight:  ”Core to this concept is the creation of clear mission statement. An effective mission statement will….”

Slide Nine:  “Navigating this path will not always be easy. Nike decided to publicly support the Black Lives Matter movement, however, accusations of underpaid staff in Asia working in “sweatshops” threatened to undermine the message.”

Slide Ten: ”Regardless, it is worth the risk. Consumers have more choices than at any other point in history. Surveys demonstrate….cite Cone Comms/Echo Research re: chart)”

Week of 7/27 Discussion Post – Mike

 

Seth Godin’s ebook “Fix Your Really Bad PowerPoint”, is thirteen years old, but the concepts still seem groundbreaking today. HighSpark took those concepts and applied them to the fantastic presentation I’ve shared here.  I never see PowerPoints like this at my company. In his blog post, Godin mentions being forced to use a template. Well, it’s the same thing where I work. Lots of bullets, lots of “swim lanes”. Lots of boring.

I absolutely love this presentation, simply because it is so incredibly different than what I’ve seen before. That said, there are several thoughts that hit me as I flipped through the slides. First of all, would something like this be appropriate for my audience? Secondly, I’m no graphic artist; how the heck am I going to put together slides that look this cool?

I think the answer to the first question is “Probably not.”. That’s not to say that a lot of the ideas here won’t work. I just think an overly flashy style might detract a bit from my message. I certainly plan on using graphics, but perhaps in a bit more of a conservative manner. Admittedly, that’s partly due to my lack of graphic design skills more than an aesthetic choice!

Project Proposal – Mike

As I hinted to in my Week of 7/20 Discussion post, I’m going to create a PowerPoint presentation about the power of consumer activism.

Having sat through countless web-conferences and meetings filled with mind-numbing PowerPoint slide decks, I feel I have a good sense of what not to do. My biggest pet peeve is when the presenter simply reads the text directly off of the slides. I could do that myself! Why am I having to sit here and listen to you read it to me? Tell me what you want me to take away from this information. Why did you think it was important to include? What do you want me to do with what you’ve shared?

To that end, I did some Google searching. Using the term “powerful powerpoint presentations”, I came across an article from SlideModel.com called “23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations”. I felt immediately vindicated when, about three paragraphs in, I saw the following sentence highlighted in bold: “The key thing to remember is your presentation is there to compliment your speech, not be the focus of it.”

With all of this in mind, what I’ll end up sharing with everyone is not only the slide deck itself, but also my speaker’s notes. As I mentioned earlier this week, my intended audience is a company or organization’s executives. The deck will be no more than ten slides and will feature graphics which support the text and vice versa. My speaker’s notes will expand on the concepts presented on the slides, include some additional details or perhaps a quote from one of my resources. This is to help add context to what I’m presenting, and to increase the likelihood that my message is being understood by my audience.

So, what do I hope to achieve with this presentation?

I’m going into this “meeting” with the intent of highlighting the changing habits of consumers, focusing on the shift away from direct involvement in the political process to engagement via their pocketbooks. Once I’ve set the scene, I’ll demonstrate examples of successful companies who are attracting and retaining customers and creating loyalty because of actions and initiatives they’ve taken to be socially and environmentally conscious. Combining the two, I’m hopeful the executives will recognize the value and potential positive return on investment to be had by taking such steps.

Thanks to the research I did in Unit 2, I have plenty of material from which to draw. The key will be picking the right ones to resonate with the audience. I have a feeling Jessica Stewart’s essay from Shopping For Change will be particularly powerful. In comparing consumer attitudes toward Wal-Mart and Target, Stewart points out that both businesses are nearly identical in how they’re run, with a few key distinctions which have affected public opinion of the two for years.

I recognize I’ve got my work cut out here. With Arsenal in the FA Cup Final next Saturday, and my birthday the following day, I’ll want to have my draft finished well before next weekend! Seems like a busy week is in store!

Discussion – Week of 7/20

With “Shaping an Ethical Workplace Culture”, Steven Olson has written much more than an article. He has put together a handbook. Written for an audience of Human Resources professionals, “Shaping…”  provides these professionals with a clear set of instructions for creating, maintaining and sustaining an ethical workplace culture.

I immediately noticed Olson’s frequent use of graphs, charts and other graphics. One of the things I was taught early in my career was that the higher up in the organization your audience is, the fewer words you should use to make. your point. PowerPoint decks which include graphs, charts, etc. which are well designed, requiring little explanation, are consistently proven to be most effective in driving the conversation, while still prompting the questions you’d expect to hear.

In this case, Olson isn’t going to be receiving real time feedback from his readers, but he is thinking of his audience when he includes those images. In so doing, he’s mitigating the risk of the reader only skimming the text, by re-phrasing it as a graph, chart or table.

I really enjoyed reading “Shaping…”. Olson inspires his readers by breaking what is admittedly a huge undertaking into manageable chunks. With the focus areas and steps clearly defined, HR professionals can take action armed with a proven method, and examples of other successful organizations to emulate.


I can’t believe I’m about to type this, but I think I’m going to create a PowerPoint presentation about the power of consumer activism. I tend to get a bit anxious when creating slides when I know they will be shared with executives, who are the audience I think I’d most like to address in this exercise. Given my topic, I want to use the data and learnings I’ve gathered in an attempt to influence corporate behavior.

Knowing my audience will be made up of executives, it’s best to keep the deck short. I’ll be lucky to get thirty minutes of their time. I’m thinking that ten slides should do the trick. The text and graphics on each slide should reinforce one another. Citing the resources via quote boxes, etc. should be particularly effective. The text can feature links to sources where appropriate, but I think adding an Appendix featuring a full list of citations would be best.

Discussion Post – Week of 7/13

Appearing in the April 29, 2016 issue of The Harvard Business Review, Shelly Correll and Caroline Simard’s article, “Research: Vague Feedback Is Holding Women Back” shares with readers some of the results of their research into the effects of performance evaluations on the advancement of women into executive roles. Correll and Simard, both of Stamford University, found that women are less likely than men to receive specific feedback, regardless as to whether that feedback be positive or negative. The authors discuss the possible causes behind this trend and conclude that this “vague feedback” has a direct negative impact on women’s chances for advancement. The lack of specificity makes it difficult to measure progress and provides less clarity of what steps are necessary to make it to the next level. The results of Correll and Simard’s research are a powerful tool in supporting Wynn’s third recommendation for organizational change; Performance Evaluations. Her suggestion that organizations establish clear and precise criteria is backed up by the research performed by Correll and Simard.

————————————————————————————-

The best audience for Wynn’s article is leaders in the tech industry who are engaged in working to enhance gender equality in tech. It is best suited for those in a position to effect change, as well as those with the opportunity to influence decision making. It would be particularly useful to HR presidents and vice-presidents because it provides six clear areas of focus. There are two key sentences which I believe serve as the fulcrum for Wynn’s entire argument:

“It may be easier to think of individualistic solutions—such as training ourselves to think differently and change our own behavior—or to blame larger societal forces we can’t control, rather than to change the intricate organizational procedures and practices that contribute to employment outcomes in complex ways. However, my research suggests that we must address organizational forms of inequality as well.”

The first of these sentences addresses methods with which the readers are likely to be familiar. In fact, they may have attempted many of them already. In the second, Wynn quickly but delicately deems them ineffective and prepares the reader to be receptive to her recommendations which follow.

Mike – Research Portfolio

As we began Unit 2, and started down the path of this research project, J.K. Rowling’s Twitter feed was in the news again. As I thought about what she tweeted and the subsequent response, an idea began to form. I wanted to explore “cancel culture”. At least, I thought I did. However, after our first assignment, it became clear that wasn’t quite right for our purposes.

Then it dawned on me. What is “cancel culture” really, but a form of consumer activism? It is the market voicing their collective displeasure directly to the source. That type of protest has taken many forms over the years, and I was certain I’d be able to find good resources to help in forming my arguments.

My first bit of research involved Google. Doing a search on “consumer activism” I quickly found my first solid source, Caroline Heldman’s Protest Politics in the Marketplace. Our second note-taking exercise spurred a number of questions in my mind:

  • What is it about the past 40/50 years that has brought about the shift toward widespread adoption of consumer activism?
  • Is consumer activism actually more powerful/effective than voting/being involved politically?
  • How has cause-marketing has influenced me?

Google also helped me find R. Henry Weaver’s paper, “Is Consumer Activism Economic Democracy?”, but it wasn’t until the “Complicating Research” assignment, that things really started to take shape.  The first tool that caught my eye was “Web of Knowledge”. I found that it and SAGE were both relatively simple to navigate. I loved the option to copy citations to my clipboard, although the citation from SAGE did not include the URL, so I added it manually. My experiments with Backlink Checker were not quite as successful. I tried the URL from the citation for “Political Consumerism as a Neoliberal Response to Youth Political Disengagement” by Georgios Kyroglou and Matt Henn, but that provided me with 2,174,123 total backlinks from 13,328 domains. As a control, I tried backlinking a random article from the Guardian’s website and ended up with similar results! I was somewhat overwhelmed as I navigated through SAGE and Web of Knowledge. The sheer number of options and directions I could take my research was staggering and got me thinking about all sorts of possibilities.

It was the “Rounding Out the Conversation” exercise that helped nail down my sources. After I finished, I realized that I had only cited five, so I went back through everything I had downloaded and found my sixth, which I just added today.

I appreciate how the tools introduced in each assignment have been building on the previous week’s work. At the same time, they’ve gotten me to think differently about the sources I’ve collected and the work I’m trying produce. What started out as a reaction to a news story has developed into a intellectually stimulating exercise. I doubt that I could have predicted that I’d land on the subject of consumer activism, but being able to tie in both the personal and the global is something I’ve really enjoyed, and look forward to completing.

Protest Politics in the Marketplace

Shopping for Change

Packaged Facts

Political Consumerism

Corporate Environmentalism

Economic Democracy

Focusing Flowchart – Mike K

Complicating Research – Mike K

Rounding Out The Conversation – Mike K

Research Plan Blog Post

Discussion – Week of 7/6

Caroline Heldman’s Protest Politics in the Marketplace: Consumer Activism in the Corporate Age is a comprehensive look at how consumers have attempted to use the power of choice in the marketplace to drive social and political change for centuries. Using examples as varied as The Boston Tea Party and Occupy Wall Street, Heldman breaks down consumer activism across multiple eras, each with their own methods and goals. Featuring chapters which focus on social and economic justice, environmental and animal rights movements, gender and LGBTQ rights, and conservative causes, Protest Politics in the Marketplace provides a well-rounded perspective on the various drivers behind consumer activism. Heldman then wraps it up by discussing the varying success rates of such activism,  and shares her perspective on what factors will need to be in place for real change to come about.

Protest Politics has been an incredible resource for me as I work this project. I went into this thinking about “cancel culture”. Heldman’s book has been the start of broadening my perspective beyond the recent trends on social media, and to think more about the various types of protests. I’m now not only thinking on what the motivations might be, but also on how companies are using consumer activism to create a competitive edge.  Certainly not where I started, but a fun journey nonetheless.


Until COVID-19 forced us all to work remotely, I too worked at an open-concept office. One of the things that struck me as I read the responses to Schwab’s article was whether, as a cis-white-male, I had ever been guilty of making a co-worker feel like some of those who had written in. As someone who was diagnosed with Attention Deficit Disorder, open-concept offices are filled with reasons to look up from your work. Dozens of women walked past my desk everyday, and the movement would just about always make me look up. Did those glances make some of my co-workers uncomfortable in any way? I hope not, but as became clear in response after response to the Schwab article, it’s likely that I’ll never know.

Research Plan Blog Post

Peeling back all the layers of the internal conversation which led me to settle on this topic, I suppose it comes down to this question: Does it really matter if I choose to boycott a business? Sure, it might make me feel better to not do business with a company or support an organization I disagree with, but what impact does my choice really have? There are likely to still be plenty of people who are willing to shop, dine, donate to, or support that company or organization. If that’s really the case then, besides addressing my own principles or sensibilities, have I really made a difference?

I recently shared with you all my personal anecdote about “Crossbar”, the German-style beer hall here in Baltimore. I explained my decision to stop going there after the owner made racist comments on Twitter. It truly is a great spot to get some beers (Served by the liter!) and spend time with friends. However, when you think about it, apart from the liters of beer, I’ve just described any number of places where beer is served, and friends gather.

That’s something I’ve come to better understand as I’ve been doing my research. I’ve been looking at a lot of books and articles written mostly by sociologists. The consistent theme is choice. Choice is what makes my decision possible. The fact that there are other places to grab a drink and hang with friends makes it a less painful decision for me to stop going to Crossbar. In fact, the sheer amount of choice is what makes “consumer activism” possible. The more options a person or a group or a society has, the easier it is to choose to support some organizations and businesses over others.

What I’m hoping to learn as I pull all of this research together is whether the owner of Crossbar even knows that I’ve stopped going? Not literally, obviously. We don’t know each other personally. He won’t notice I’ve stopped coming around. However, do my actions serve as an example to others? It’s not enough to simply stop going myself. I need to share with others the reasons behind my choices, and perhaps inspire them to make that choice too. When many stand in solidarity to express their displeasure, would that somehow influence the Crossbar owners of the world to change their negative behavior?