- In “How To Create a Culture Manifesto for Your Organization (And Why It’s a Good Idea)”, written by Mollie West, a workplace strategy for nonprofits, social enterprise, and benefit corps is outlined. West encourages her readers to implement a “humanifesto” that is composed of the organizations internal core cultural values. She provides examples of 3 companies (Method Products, Etsy, and Warby Parker) that have used this tactic and explained their outcomes. She also lays out the steps for readers to craft their own.
Writing/Rhetorical strategies
https://wwnorton.com/college/english/write/read12/toolbar/set02.aspx
https://www.indeed.com/career-advice/career-development/effective-writing-strategies
Analyzing cause and effect
West tells the reader why companies should incorporate a “humanifesto” and the potential benefits of implementing it … foster innovation & collaboration, attract talent, etc.
Comparing and contrasting.
West compares and contrasts how companies approach a “humanifesto” differently.
Defining
West defines what a “humanifesto” is.
Explaining a process
West outlines how readers can implement this technique into their own organization.
Target your audience
West clearly states who this piece is intended for.
2. I was hoping to shift my lens towards the experience of women in the workplace. I have not figured out whether my focus will be on harassment/sexual assault and/or pay gap inequality and/or unfair health quality that does not support female needs like contraceptive and abortion access. Depending on the subtopic, the intended audience will change. However, I think I will ultimately present a media form intended for company executives on ways they can support women given the challenges they endure. I like posters and infographics; however, a PowerPoint presentation might serve as a more persuasive/appropriate method. I need to spend some time doing research on this area before I have a clearer idea of the path I want to take. I probably will start my search with google.
Hi Joanna,
I think that all of the topics that you are debating are super important, so I get why it could be hard to choose which to focus on. However, have you thought of maybe including all of them, and focusing on the intersectional aspect? How they all co-exist with each other, or lead to each other? This is something I have explored with women and biases against them, and it is truly interesting to see how one of these focuses does not exist without the other. However, maybe your media form would have to change if the information got too hefty, so I understand focusing on a subtopic. If you just choose one, though, I think briefly explaining how this issue can give in to others, like the ones you mentioned, would really strengthen and seperate your piece from others. I can’t wait to see how it goes!
-Kate:)
Hi Joanna,
I think some of the areas where you want to focus on have some slight overlap. When I think about harassment in the workplace and inequality, I think of men downplaying the importance of the roles that women play within a given organization. This may lead to decreased wages/salary. They are all important issues as Kathleen pointed out, so hopefully you can figure out which one you want to focus in on. I agree with you on how different media forms may be catered to different audiences, however I think that the content included within the media form plays a larger role in determining whether or not it successfully persuades them on thinking something. You can’t really go wrong with something more visual like a PowerPoint, as long as it engages with the target audience. I hope you are successful in researching whatever area you decide on! Good luck!