This type of writing gets to the point quickly compared to a book or an article. It categorizes the information in ways that allow the reader to navigate the piece easily and understand information is trying to be passed on to them in a timely manner. The sample gets the information across clearly by sectioning off the piece. It has statistics, bullets, and bold and italicized text which when someone is scanning the memo or doing a quick read they can quickly go to the most important points of the piece. All of the things that make the sample work well are the things that I like about it and why I want to do a memo for my project. It contains features that make it a quick read but is still able to get its point across.
There are a few things about this particular memo that I plan to do differently when creating mine. I would like mine to be shorter and less wordy and I would like to make it more fun and colorful. I do not necessarily think that these things make or break a memo, but I do think that they could make it easier and even more fun to read. I am planning to take what I liked and disliked from this example of a memo and use it to either incorporate or stay clear of when crafting my own version of a memo.
Sounds like a good plan. Make sure you define your audience and purpose carefully-that will shape just what information you include and how you present it.
Keep in mind that you’ll need to credit your sources. Footnotes would be an appropriate method for doing that in a memo. Let me know if you have any questions or would like to talk more.