The Employment and Discrimination Law Blog on Thompson Reuters is a good model for the genre I will be writing in for my AI in HR advocacy blog. The most recent blog post, “Managing cases of Long COVID: The Next Unknown,” is written in a peer-to-peer style that is conversational, easy to read, and similar to the tone I will aim for when I produce my text. I will try to put a little bit more energy into my writing because my goal is not only to share information about AI in HR but also to inspire people to join me in spreading awareness. The co-authors embed links to supporting material, which is how I plan to incorporate some of my research. I especially like that they end with a section of practical things readers can do to get involved, and I like how they use bullets and bold text to draw attention to the action items.
Some things that might have made this post more engaging for me would be a call out of an important quote or statistic, or possibly a relevant graphic such as an image of the cover of one of the reports they reference. Another thing this blog is missing is a way to build a community of advocates, which will be an important part of my blog. However, the sample blog does involve contributing writers, which is one of the ways I would grow content over time. And finally, this example doesn’t have any site navigation, so I will do some work on the structure of my site, creating a navigation and tags so readers with different interests (employees, employers, etc.) will be able to find content that is relevant.
You’ve got some good ideas here for how to build on the example–thinking about navigation and “what next” steps gives you a way to develop a complex text that will work well for your audience(s) and purpose. I look forward to seeing it.
Keep in mind that you will need to credit your sources, so start thinking about how best to incorporate that element. For many of your sources, embedded links may be an option, but for items that are in password-protected databases, you’ll need to consider other strategies (i.e. in-text attribution with a references list). Please read my latest blog post for more, and let me know what questions you have.