To begin my research on the how the social mission of Ben & Jerry’s has survived and lives in their workforce, I have had trouble finding scholarly articles that delineate this aspect of the business.\u00a0 There are a lot of scholarly articles that speak about some of the challenges Ben & Jerry’s have had, but no conclusive scholarly articles, currently, about their successes, despite their earlier difficulties.<\/p>\n
For the sake of finally getting something posted I went with this article, which\u00a0 has good introductory information but I am aware the source is not strong enough. Alas…<\/p>\n
Matthew Lam, a writer and intern at Cornell SC Johnson College of business, who writes for the Center for Sustainable Global Enterprise News<\/a>, presents Ben & Jerry\u2019s as a company that is committed to it\u2019s cause: valuing social justice and remaining unabashedly progressive in their politics. Ben & Jerry\u2019s has a three-part mission, which aims to create linked prosperity for everyone that\u2019s connected to their business and as Lam discovers, their three prongs of their\u00a0 mission are lined up next to one another in the company graphic; with the belief that displaying them in another way would lead employees to subconsciously rank them in importance. Through speaking with Rob Michalak, Global Director of Social Mission @benandjerrys, Lam learns that Ben & Jerry\u2019s makes deliberate and tangible choices, incentivizing suppliers to make more environmentally sustainable and animal-friendly choices, and was one of the first companies to pay a living wage, now boasting one of the lowest wage compression ratios its workforce in the country. Even though Ben & Jerry\u2019s was acquired by a multinational consumer goods giant in 2000, this atypical acquisition provided for an independent board of directors composed of Ben & Jerry\u2019s original leadership, and experts in the fields of environmental sustainability, human rights, and other social issues. Ben & Jerry\u2019s employees remain just as enthusiastic about their ice cream as they are about progressive political and social causes, and as a so-called \u201cactivist company,\u201d Ben & Jerry\u2019s leadership and culture, the holistic choices it has made, and the socially responsible reputation it has built, is not just PR it\u2019s Philanthropy.<\/p>\n Ben & Jerry\u2019s: Committed to the cause<\/a><\/p><\/blockquote>\n