{"id":1164,"date":"2020-07-25T18:34:42","date_gmt":"2020-07-25T18:34:42","guid":{"rendered":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/?p=1164"},"modified":"2020-07-26T15:48:14","modified_gmt":"2020-07-26T15:48:14","slug":"project-proposal-mike","status":"publish","type":"post","link":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/2020\/07\/25\/project-proposal-mike\/","title":{"rendered":"Project Proposal – Mike"},"content":{"rendered":"

As I hinted to in my Week of 7\/20 Discussion post, I\u2019m going to create a PowerPoint presentation about the power of consumer activism. <\/span><\/p>\n

Having sat through countless web-conferences and meetings filled with mind-numbing PowerPoint slide decks, I feel I have a good sense of what not to do. My biggest pet peeve is when the presenter simply reads the text directly off of the slides. I could do that myself! Why am I having to sit here and listen to you read it to me? Tell me what you want me to take away from this information. Why did you think it was important to include? What do you want me to do with what you\u2019ve shared?<\/span><\/p>\n

To that end, I did some Google searching. Using the term \u201cpowerful powerpoint presentations\u201d, I came across an article from SlideModel.com called \u201c23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations\u201d<\/i><\/a>. I felt immediately vindicated when, about three paragraphs in, I saw the following sentence highlighted in bold: \u201cThe key thing to remember is your presentation is there to compliment your speech, not be the focus of it.\u201d<\/b><\/span><\/p>\n

With all of this in mind, what I\u2019ll end up sharing with everyone is not only the slide deck itself, but also my speaker\u2019s notes. As I mentioned earlier this week, my intended audience is a company or organization\u2019s executives. The deck will be no more than ten slides and will feature graphics which support the text and vice versa. My speaker\u2019s notes will expand on the concepts presented on the slides, include some additional details or perhaps a quote from one of my resources. This is to help add context to what I\u2019m presenting, and to increase the likelihood that my message is being understood by my audience.<\/span><\/p>\n

So, what do I hope to achieve with this presentation?<\/span><\/p>\n

I\u2019m going into this \u201cmeeting\u201d with the intent of highlighting the changing habits of consumers, focusing on the shift away from direct involvement in the political process to engagement via their pocketbooks. Once I\u2019ve set the scene, I\u2019ll demonstrate examples of successful companies who are attracting and retaining customers and creating loyalty because of actions and initiatives they\u2019ve taken to be socially and environmentally conscious. Combining the two, I\u2019m hopeful the executives will recognize the value and potential positive return on investment to be had by taking such steps.<\/span><\/p>\n

Thanks to the research I did in Unit 2, I have plenty of material from which to draw. The key will be picking the right ones to resonate with the audience. I have a feeling Jessica Stewart\u2019s essay<\/a> from Shopping For Change<\/a> <\/u>will be particularly powerful. In comparing consumer attitudes toward Wal-Mart and Target, Stewart points out that both businesses are nearly identical in how they\u2019re run, with a few key distinctions which have affected public opinion of the two for years.<\/span><\/p>\n

I recognize I\u2019ve got my work cut out here. With Arsenal in the FA Cup Final next Saturday, and my birthday the following day, I\u2019ll want to have my draft finished well before next weekend! Seems like a busy week is in store! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As I hinted to in my Week of 7\/20 Discussion post, I\u2019m going to create a PowerPoint presentation about the power of consumer activism. Having sat through countless web-conferences and meetings filled with mind-numbing PowerPoint slide decks, I feel I have a good sense of what not to do. My biggest pet peeve is when … <\/p>\n

Continue reading “Project Proposal – Mike”<\/span><\/a><\/p>\n","protected":false},"author":127,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[29,78,74,76],"_links":{"self":[{"href":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/wp-json\/wp\/v2\/posts\/1164"}],"collection":[{"href":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/wp-json\/wp\/v2\/comments?post=1164"}],"version-history":[{"count":2,"href":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/wp-json\/wp\/v2\/posts\/1164\/revisions"}],"predecessor-version":[{"id":1166,"href":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/wp-json\/wp\/v2\/posts\/1164\/revisions\/1166"}],"wp:attachment":[{"href":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/wp-json\/wp\/v2\/media?parent=1164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/wp-json\/wp\/v2\/categories?post=1164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ksoakes.expressions.syr.edu\/summer2020\/wp-json\/wp\/v2\/tags?post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}