Bogost begins his article with an anecdote about a woman’s negative experience going through airport security. By “wagering” that most of his readers will have had similar experiences, he gets them to immediately identify with the subject of the story. He uses the familiar – going through airport security – to introduce a topic which is likely less familiar to readers, that of the consequences a lack of diversity in technology has had – and will continue to have – on society.
Bogost uses the readers’ expectations against them. The title of the article, “The Problem With Diversity in Computing” is only a slight hint; this article is actually going to challenge conventional wisdom. He first introduces that conventional wisdom by using a version of “they say”. Rather than claim these positions as his own, Bogost presents them as those of companies and educators in the tech sector.
Bogost then shares that he teaches at Georgia Tech as part of the Constellations Center for Equity in Computing. One might assume that he will wax poetic about the great things they’re doing. Instead, he turns that assumption on its head, arguing that programs such as the Center are insufficient. In fact, the expert Bogot introduced in the first paragraph, Amy Webb, is described as being concerned with the current strategy for improving diversity with its current focus on software development.
Broadening the conversation to include different perspectives, Bogost includes quotes from Charles Isbell, the dean of computing at Georgia Tech, and Kamau Bobb, global lead for diversity research and strategy at Google. He weaves these quotes with quotes from Webb, as if he were a facilitator or host at a conference, rather than the author of a magazine article.
In his last paragraph, we finally get to read Bogost’s own opinion. After circling back to his opening paragraph by quoting Webb, he uses his last two sentences to respond directly to her position. He also leaves us with a heck of a closing statement: “The problem with computing is computing.” While the turn of phrase may come off a bit glib, it certainly leaves the reader with plenty to think about long after they’ve finished reading.