The policy framework for the World Cancer Research Fund is able to quickly fill the reader in on what the organization is about while introducing them to their policies and goals. The focus of the framework is not an introduction to the organization, except the reader can clearly infer their mission statement by reading their policy framework. This is very helpful for someone who has not heard of the organization, yet wants to understand it and its attitude. The policy framework of the WCRF includes bullet points that share their ongoing main goals, quotes that describe the field they work in and what type of work is necessary, and infographics that help visualize and break down the organization’s plan. These are compiled in between small paragraphs of information that introduce us to their main focus.
The conciseness of the policy framework is a key attribute I picked up on. The WCRF actually has two sets of policy frameworks, and this is because of the size of the organization. Although, they are still able to use the average reader attention span as a tool by keeping the frameworks smaller with limited writing which helps ensure the reader goes through all the information. The separate policy frameworks use the same infographic style that really helps connect the two. By breaking down the titles, NOURISHING and MOVING, they are able to create acronym-like visuals that help introduce their focus and goals. Both frameworks are very successful, and I plan on using them as an example template to how I set my own up. The ability to scan over them quickly, yet pick up a strong understanding of the information is important to me because my topic is prominent, yet ignored frequently.
https://www.wcrf.org/int/policy/policy-databases/nourishing-framework
https://www.wcrf.org/int/policy/policy-databases/moving-framework
This is an interesting example of text and graphics that are genuinely integrated so that both fuel the readers’ understanding of the material. I think you can learn a lot from how this works. Just make sure you’re thinking about what methods will work best for citing your sources and providing your readers with access to all the information they need.