For my unit 3 project, the specific audience I want to write for are the two newest generations, Millennials and Gen Z. The issue I am examining is this conflict between generations in the workplace and my purpose is to guide these two generations about what they should know headed into the workforce. I hope to accomplish a text that provides all the relative information about the current working generations, such as descriptive characteristics, habits, and what needs to be changed among companies to bring employee compatibility success to this environment. I also aim to ease those who are Millennials and Gen Z into having a successful time working with their peers. The argument I want to make is that more action needs to be done within companies and working organizations in order to bridge this generational gap. The type of text I plan to produce is a social media article. Because most Millennials and Gen Z are so used to technology and social media has taken over our lives, I think an article produced by Instagram would catch the attention of these users. I decided to choose a text relating to social media because Instagram is also fairly used as a networking tool aside from LinkedIn, and the Direct Message feature would benefit me. If you’re a Millennial or Gen Z with a job lined up to start in a few weeks, months, etc. and see that Instagram produced an informative article relating to this issue of how to solve the generational gap in the workplace, I think it would be sent among that user’s friends and so on.
Writing and organizational cultures
Social media certainly makes sense as a way to reach your target audiences. Since Instagram posts tend to be pretty brief, it’s most likely that you’ll be linking to another site. I would suggest looking around at some possibilities (for the kind of material that gets shared through ‘gram), so you have some models to work with.