For my final project I’m looking to create a graphic and media news article. Similar to how magazines present the content they hold in an easy-to-read fashion, I’m wanting my media project to be ‘picked up’ and clearly layout relevant background, ongoing research, significant case-studies, and direct quotes from first-hand accounts. The main objective I’m looking to examine here is to inform audiences of a form of diversity (language/ linguistic) typically not addressed or made aware of to the public. Overall while my intent is to appeal to a ‘broad audience’, my main focus would be tailoring the project to university students and professors. I recall a former classmate’s post who was interested in researching generational diversity because she knew that upon graduation and entering the workforce, she would be exposed to a widely diverse age-population. With trends in globalization and transnational mobility continuing to increase, I find it critical for those in an academic setting to realize the impact the consequences, advantages, and skills this can have on their developing career. Similarly, sharing this information amongst colleagues and professors I think would be an effective way in encouraging discussions whether that be in a classroom, organizational meeting, or informal gathering (it also makes sense in Syracuse since we have a large international student population coming from very diverse language backgrounds). I’m happy to have found valuable sources throughout my research ranging from TEDTalks and academic studies to teacher-based web platforms. It’ll be useful in creating the visual narrative I’m looking to create.
Okay, so if your target audience is folks within the university system who are about to head out into the larger work world, think about how you can most effectively reach them. What sorts of textual/video outlets would they be most likely to engage with? I’d like you to get pretty specific in setting forth the particulars of this situation–where would folks find this? under what circumstances would they view it? what would you hope to accomplish through their viewing? This is your situation to invent, and the more you can imagine the shape of it, the more effectively you can execute it.