- I decided to focus on “How to create a culture manifesto for your organization” article by Mollie West for the prompt. It was easy to identify how author Mollie West turned what she had learned about creating culture manifesto and turning it into something the reader can learn as well. Throughout the article she values and product breakdown of notable companies Etsy and Warby Parker as they were prime examples to display this culture manifesto she had learned. The audience, from my own understanding, is most likely individuals who are involved with business promotion or working to promote other non-profit organizations. The author is able to subsection each business and then target her understanding of how the said business was able to create their own culture manifesto. Providing evidence and bullet pointing key values and principles makes it easy for the audience to identify what draws consumers and the public in. I think the author made the article as organized as she did so the audience can then go back and easily be drawn to reread the values and reasons why the businesses Etsy and Warby Parker were able to develop and use these said values to bring in a consumer base. The organization of the article is extremely helpful, in my opinion, to guide the audience through each of the tactics the companies use to target and build their consumer base, without this organization of the process it takes to create this culture manifesto, it would be much harder to pull away from the reading the key factors as to what brought each company success.
- After focusing primarily on the LGBTQ community, I think it would be best to focus my research writing on the topic as well in regards to organizational culture. My target audience would be those who associate with the LGBTQ community and others who are advocates for them as well. This would involve educating not only the LGBTQ community members on the research I have learned, but also turning the research to implicate what others who do not identify as such should learn. The purpose of my research would be to advocate for lessening the heterosexual norm within the office, as it is stereotypically thought of as a straight male working in these environments. Promoting gender diversity would encompass not only women but others who identify as transgender, non-binary, etc. I think there are plenty of options when it comes to how I would encourage gender diversity in the workplace and this can range from individual work to group work, and even so with whole organization work. Most of the texts I want to look for are those who feel targeted or vulnerable in the workplace and what they have experienced. I am a strong believer of learning from past mistakes and taking those moments of ignorance and turning them into a learning lesson, this is primarily what I would try to do with these stories I find. I think what would be interesting is looking into social media outlets, and seeing what influencers or the public have shared with their own experience being a minority in the workplace. I want to get into a good amount of detail, really trying to elaborate and paint a picture for the reader so they can place themselves within these stories. I would prefer the texts not to be too long, but powerful enough that the reader remembers the detailed account read. My writing style I would aim for a casual conversation, because through so many articles authors demand a change but I think that this instead should be an ongoing conversation that implements the reader as well. My purpose is to educate the reader, inform them of what others experiences in a day to day setting in the workplace, it wouldn’t be a “blame game” per say where the reader or anyone who is heterosexual is at fault because this gender discrimination is not experienced by everyone. My citations would be quoted such as “ – John Doe, 20, non-binary” so then the reader can better understand who is telling this story and where do they fall in terms of in the LGBTQ community.
Writing and organizational cultures
Right–definitely reaching out to folks in like-minded organizations that are thinking about doing this work for themselves. Notice the use of “you” and “we” in the final section, which highlights this idea of reading, being inspired, and then taking action.
I agree- I believe she made subsections so that way it would be easier for the audience to draw points and identify what relates to them the most. I also agree that the organization is helpful as it makes the flow easier and helps drive home the point
So, thinking about a conversational, highly-readable text that includes lots of first-person perspectives, what sort of form do you imagine this taking? Something that would be distributed/made available in the workplace? Something people would encounter on their own time outside of work? Try to imagine the situation here.